What is “CE”？
CE-Customer Engagement “用户参与”
让用户参与到产品的设计过程中来
- Hypothesis（假说）
- Testing（测试）
- Conclusion（结论）
- Decision（决定）
How to do？
介绍几种CE工作方法
- 问卷类用户调查
通过邮件、网络、论坛、电话、传单等等方式均可以进行问卷调查，了解用户对于相对具体目标的看法，或者手机用户的基础需求。
- 用户体验测试
请用户对以发布的产品或者高保真产品demo进行试用，观察用户行为
- 专家启发式评估
采用一对一用户访谈的方式，对低保真交互体验模型或者高保真产品原型进行辅导式观察，挖掘用户的需求
- 焦点小组讨论
由一个专业主持人来执行一场由少数人（通常不超过10人）参与的兴趣组口头讨论。开放式的快速搜集大量用户反馈
- 网吧观察
网吧是极佳的行为观察室，但也许需要花费大量的时间才可能获得你想要的东西
- Follow me home
可以得到最真实原始的观察数据，观察人数不易多，需要拍摄录像共享。但在中国获得用户接纳有一定难度
When-CE与产品设计流程结合
- 产品创意定位——焦点小组讨论&定量调查
收集用户需求和期望。
获得用户定义的具体任命目标
- 低保真产品demo——启发式评估&多方案比较测试
验证用户对于产品设计demo的接受度，确定最佳产品结构
- 高保真产品原形——可用性测试
获得用户对产品的整体反馈，优化细节和用户指引
- 产品发布——数据挖掘&用户体验测试&定量调查&竞争性分析
定位问题，确认下一版本的优化点
小众媒体的传播效果总和不一定小于大众媒体的传播效果
- 通过申请公测方式，找到了第一批最有价值也最活跃的用户，并收集到了宝贵的用户体验意见反馈；
- 通过限量申请，也起到了良好的饥饿营销和口碑营销效果； 用户放量采用“开闸放水”思路：
- 即根据前一日PV和活跃程度数据和系统稳定性，决定次日用户放量数；通过逐步放大用户量可以测试系统的压力和稳定性；
Web2.0社区运营的一些经验:外部团队建设
- 第一阶段:队伍的建立——通过论坛发帖招人起家。 管理人员以内部产品人员身份介入。
一定要内部身份,用户很感兴趣
- 第二阶段:队伍壮大：
1、从fans里面找积极分子，组建了智囊团。
智囊团：体验同类产品，为产品出谋划策。
2,让智囊团成员自己发展队伍。
队伍组建好了，成员有力量，有权利威望。
管理员随后再加入群
3,为了信息安全、item等问题，组建了巡查团。
空间巡查团：巡查qzone.qq.com 、重点空间等。
相册巡查团：巡查photo.qq.com。
空间装扮巡查团：巡查最新上架的item。
4,为blog.qq.com内容建设，组建了博客群主。
博客群主：推荐优秀日志等。
5,为了配合产品内测，组建了内测团。
内测团：体验产品，反馈意见和建议。
That’s a smart answer to a tricky question
Thanks for your thoughts. It’s helped me a lot.
This is way more helpful than anything else I’ve looked at.
You have the monopoly on useful information-aren’t monopolies illegal? 😉
Now that’s subtle! Great to hear from you.
That’s a smart answer to a difficult question.
Me dull. You smart. That’s just what I needed.
You’ve managed a first class post
That’s a mold-breaker. Great thinking!
I can already tell that’s gonna be super helpful.
It’s a relief to find someone who can explain things so well
Now I’m like, well duh! Truly thankful for your help.
In the complicated world we live in, it’s good to find simple solutions.
Yeah, that’s the ticket, sir or ma’am
You’re the one with the brains here. I’m watching for your posts.
TYVM you’ve solved all my problems
Apparently this is what the esteemed Willis was talkin’ ’bout.
Essays like this are so important to broadening people’s horizons.
I’m impressed by your writing. Are you a professional or just very knowledgeable?
Superb information here, ol’e chap; keep burning the midnight oil.
AFAICT you’ve covered all the bases with this answer!
It’s always a relief when someone with obvious expertise answers. Thanks!
It’s good to get a fresh way of looking at it.
Wow! That’s a really neat answer!
If you’re reading this, you’re all set, pardner!
I’m impressed. You’ve really raised the bar with that.
I’m really into it, thanks for this great stuff!
Hey hey hey, take a gander at what’ you’ve done
I guess finding useful, reliable information on the internet isn’t hopeless after all.
It’s great to read something that’s both enjoyable and provides pragmatisdc solutions.
There’s nothing like the relief of finding what you’re looking for.
Okay I’m convinced. Let’s put it to action.
What’s it take to become a sublime expounder of prose like yourself?
Grade A stuff. I’m unquestionably in your debt.
That’s a well-thought-out answer to a challenging question
Yeah that’s what I’m talking about baby–nice work!
A good many valuables you’ve given me.
Is that really all there is to it because that’d be flabbergasting.
If you’re reading this, you’re all set, pardner!
Frankly I think that’s absolutely good stuff.
If I were a Teenage Mutant Ninja Turtle, now I’d say “Kowabunga, dude!”
I have exactly what info I want. Check, please. Wait, it’s free? Awesome!
Whoever edits and publishes these articles really knows what they’re doing.
Superb information here, ol’e chap; keep burning the midnight oil.
Great common sense here. Wish I’d thought of that.
I’m not easily impressed but you’ve done it with that posting.
That’s a brilliant answer to an interesting question
That insight’s perfect for what I need. Thanks!
It’s great to find someone so on the ball
Great common sense here. Wish I’d thought of that.