What is “CE”？
CE-Customer Engagement “用户参与”
让用户参与到产品的设计过程中来
- Hypothesis（假说）
- Testing（测试）
- Conclusion（结论）
- Decision（决定）
How to do？
介绍几种CE工作方法
- 问卷类用户调查
通过邮件、网络、论坛、电话、传单等等方式均可以进行问卷调查，了解用户对于相对具体目标的看法，或者手机用户的基础需求。
- 用户体验测试
请用户对以发布的产品或者高保真产品demo进行试用，观察用户行为
- 专家启发式评估
采用一对一用户访谈的方式，对低保真交互体验模型或者高保真产品原型进行辅导式观察，挖掘用户的需求
- 焦点小组讨论
由一个专业主持人来执行一场由少数人（通常不超过10人）参与的兴趣组口头讨论。开放式的快速搜集大量用户反馈
- 网吧观察
网吧是极佳的行为观察室，但也许需要花费大量的时间才可能获得你想要的东西
- Follow me home
可以得到最真实原始的观察数据，观察人数不易多，需要拍摄录像共享。但在中国获得用户接纳有一定难度
When-CE与产品设计流程结合
- 产品创意定位——焦点小组讨论&定量调查
收集用户需求和期望。
获得用户定义的具体任命目标
- 低保真产品demo——启发式评估&多方案比较测试
验证用户对于产品设计demo的接受度，确定最佳产品结构
- 高保真产品原形——可用性测试
获得用户对产品的整体反馈，优化细节和用户指引
- 产品发布——数据挖掘&用户体验测试&定量调查&竞争性分析
定位问题，确认下一版本的优化点
小众媒体的传播效果总和不一定小于大众媒体的传播效果
- 通过申请公测方式，找到了第一批最有价值也最活跃的用户，并收集到了宝贵的用户体验意见反馈；
- 通过限量申请，也起到了良好的饥饿营销和口碑营销效果； 用户放量采用“开闸放水”思路：
- 即根据前一日PV和活跃程度数据和系统稳定性，决定次日用户放量数；通过逐步放大用户量可以测试系统的压力和稳定性；
Web2.0社区运营的一些经验:外部团队建设
- 第一阶段:队伍的建立——通过论坛发帖招人起家。 管理人员以内部产品人员身份介入。
一定要内部身份,用户很感兴趣
- 第二阶段:队伍壮大：
1、从fans里面找积极分子，组建了智囊团。
智囊团：体验同类产品，为产品出谋划策。
2,让智囊团成员自己发展队伍。
队伍组建好了，成员有力量，有权利威望。
管理员随后再加入群
3,为了信息安全、item等问题，组建了巡查团。
空间巡查团：巡查qzone.qq.com 、重点空间等。
相册巡查团：巡查photo.qq.com。
空间装扮巡查团：巡查最新上架的item。
4,为blog.qq.com内容建设，组建了博客群主。
博客群主：推荐优秀日志等。
5,为了配合产品内测，组建了内测团。
内测团：体验产品，反馈意见和建议。
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