What is “CE”？
CE-Customer Engagement “用户参与”
让用户参与到产品的设计过程中来
- Hypothesis（假说）
- Testing（测试）
- Conclusion（结论）
- Decision（决定）
How to do？
介绍几种CE工作方法
- 问卷类用户调查
通过邮件、网络、论坛、电话、传单等等方式均可以进行问卷调查，了解用户对于相对具体目标的看法，或者手机用户的基础需求。
- 用户体验测试
请用户对以发布的产品或者高保真产品demo进行试用，观察用户行为
- 专家启发式评估
采用一对一用户访谈的方式，对低保真交互体验模型或者高保真产品原型进行辅导式观察，挖掘用户的需求
- 焦点小组讨论
由一个专业主持人来执行一场由少数人（通常不超过10人）参与的兴趣组口头讨论。开放式的快速搜集大量用户反馈
- 网吧观察
网吧是极佳的行为观察室，但也许需要花费大量的时间才可能获得你想要的东西
- Follow me home
可以得到最真实原始的观察数据，观察人数不易多，需要拍摄录像共享。但在中国获得用户接纳有一定难度
When-CE与产品设计流程结合
- 产品创意定位——焦点小组讨论&定量调查
收集用户需求和期望。
获得用户定义的具体任命目标
- 低保真产品demo——启发式评估&多方案比较测试
验证用户对于产品设计demo的接受度，确定最佳产品结构
- 高保真产品原形——可用性测试
获得用户对产品的整体反馈，优化细节和用户指引
- 产品发布——数据挖掘&用户体验测试&定量调查&竞争性分析
定位问题，确认下一版本的优化点
小众媒体的传播效果总和不一定小于大众媒体的传播效果
- 通过申请公测方式，找到了第一批最有价值也最活跃的用户，并收集到了宝贵的用户体验意见反馈；
- 通过限量申请，也起到了良好的饥饿营销和口碑营销效果； 用户放量采用“开闸放水”思路：
- 即根据前一日PV和活跃程度数据和系统稳定性，决定次日用户放量数；通过逐步放大用户量可以测试系统的压力和稳定性；
Web2.0社区运营的一些经验:外部团队建设
- 第一阶段:队伍的建立——通过论坛发帖招人起家。 管理人员以内部产品人员身份介入。
一定要内部身份,用户很感兴趣
- 第二阶段:队伍壮大：
1、从fans里面找积极分子，组建了智囊团。
智囊团：体验同类产品，为产品出谋划策。
2,让智囊团成员自己发展队伍。
队伍组建好了，成员有力量，有权利威望。
管理员随后再加入群
3,为了信息安全、item等问题，组建了巡查团。
空间巡查团：巡查qzone.qq.com 、重点空间等。
相册巡查团：巡查photo.qq.com。
空间装扮巡查团：巡查最新上架的item。
4,为blog.qq.com内容建设，组建了博客群主。
博客群主：推荐优秀日志等。
5,为了配合产品内测，组建了内测团。
内测团：体验产品，反馈意见和建议。
Great common sense here. Wish I’d thought of that.
You have the monopoly on useful information-aren’t monopolies illegal? 😉
That’s really thinking at an impressive level
It’s like you’re on a mission to save me time and money!
That’s really thinking out of the box. Thanks!
Thought it wouldn’t to give it a shot. I was right.
That’s an intelligent answer to a difficult question xxx
You’re a real deep thinker. Thanks for sharing.
You couldn’t pay me to ignore these posts!
That’s a quick-witted answer to a difficult question
It’s much easier to understand when you put it that way!
Free knowledge like this doesn’t just help, it promote democracy. Thank you.
Ah, i see. Well that’s not too tricky at all!”
That’s not just logic. That’s really sensible.
I’m impressed you should think of something like that
I’m out of league here. Too much brain power on display!
That insight’s perfect for what I need. Thanks!
A good many valuables you’ve given me.
I’m not easily impressed. . . but that’s impressing me! 🙂
Wow! That’s a really neat answer!
That’s a mold-breaker. Great thinking!
That’s a cunning answer to a challenging question
I have exactly what info I want. Check, please. Wait, it’s free? Awesome!
I’m not easily impressed. . . but that’s impressing me! 🙂
I thought finding this would be so arduous but it’s a breeze!
Apparently this is what the esteemed Willis was talkin’ ’bout.
BION I’m impressed! Cool post!
You’re a real deep thinker. Thanks for sharing.
That’s a clever answer to a tricky question
I told my kids we’d play after I found what I needed. Damnit.
You’ve really impressed me with that answer!
Hey, that’s the greatest! So with ll this brain power AWHFY?
That’s an astute answer to a tricky question
It’s great to read something that’s both enjoyable and provides pragmatisdc solutions.
Back in school, I’m doing so much learning.
This “free sharing” of information seems too good to be true. Like communism.
Hey, that’s powerful. Thanks for the news.
It’s a real pleasure to find someone who can think like that
You’re a real deep thinker. Thanks for sharing.
Hey hey hey, take a gander at what’ you’ve done
Thanks for your thoughts. It’s helped me a lot.
Finding this post. It’s just a big piece of luck for me.
I’ve been looking for a post like this forever (and a day)
I don’t know who you wrote this for but you helped a brother out.
You’re the greatest! JMHO
That’s what we’ve all been waiting for! Great posting!
That’s going to make things a lot easier from here on out.
It’s wonderful to have you on our side, haha!
Thanks for spending time on the computer (writing) so others don’t have to.
You’ve managed a first class post